Content & AI
Discover how to create high-quality, SEO-friendly content that attracts visitors and keeps them engaged. This section covers content writing tips, optimization techniques, and strategies to turn your ideas into traffic-driving assets.
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The Science Of What AI Actually Rewards
In “The Science Of How AI Pays Attention,” I analyzed 1.2 million ChatGPT responses to understand exactly how AI reads a page. In “The Science Of How AI Picks Its Sources,” I analyzed 98,000 citation rows to understand which pages make it into the reading pool at all. This is Part 3. Where Part 1 told you where on…
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Building An In-House PPC Team: Why A Hybrid Model May Protect Your Ad Spend
AI and automation in ad platforms are well established. Google Ads and Microsoft Advertising are heavily invested in automated features, and the technical barrier to entry has never been lower. However, that accessibility comes with a tradeoff. Two common challenges surface when bringing a PPC team in-house: Campaigns are easier to launch than they are to explain and analyze. Machine-driven…
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So Your Traffic Tanked: What Smart CMOs Do Next
We’ve all seen it. Brands with healthy websites and excellent content have been watching their organic traffic from Google’s SERP erode for years. In a recent webinar hosted by Search Engine Journal, guest speaker Nikhil Lai, principal analyst of Performance Marketing for Forrester Research, estimated his clients are losing between 10 and 40% of organic and direct traffic year-over-year. However,…
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How To Identify Which LLM Is Actually Working For You [Webinar]
AI search is dominating the strategy conversation right now, and everyone is hearing the same thing from clients and directors: “What’s our AI search plan?” The instinct is to optimize everywhere, ChatGPT, Perplexity, Gemini, and move fast. But before you reallocate budget or rewrite your GEO roadmap, there’s a more useful question to ask first: Which LLM is actually driving…
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How To Do Evergreen Content In 2026 (And Beyond)
Fair to say the majority of evergreen content will not drive the value it did five years ago. Hell, even one or two years ago. What we have done for the last decade will not be as profitable. AIOs have eroded clicks. Answer engines have given people options. And to be fair, people are bored of the +2,000-word article answering…
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Answer Engine Optimization: How To Get Your Content Into AI Responses
This is Part 2 in a five-part series on optimizing websites for the agentic web. Part 1 covered the evolution from SEO to AAIO and why the shift matters. This article gets practical: how AI systems actually select content, and what you can do about it. AI Doesn’t Rank Pages. It Selects Fragments. Traditional search ranks whole pages. AI…
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Google Gemini Sends More Traffic To Sites Than Perplexity
Google Gemini more than doubled its referral traffic to websites between November and January, according to SE Ranking data from more than 101,000 sites with Google Analytics installed. The increase started in December, shortly after Google began rolling out Gemini 3 across its products. SE Ranking measured a 51% increase in December and a 42% increase in January, for a…
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Why New Google-Agent May Be A Pivot Related To OpenClaw Trend
Google quietly updated its list of user-triggered fetchers to include a new one called Google-Agent. The new agent will be used by its Project Mariner tool that began as an AI browser agent and may now be part of a pivot to compete with OpenClaw-style personal agents. OpenClaw OpenClaw is a new type of personal AI agent assistant that is…
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Reporting Uncertainty Without Losing Credibility
Multi-touch journeys, cross-device behavior, last-click attribution defaults, and privacy restrictions all make attribution messy. Much messier than most dashboards suggest. The challenge is that stakeholders usually want a clean answer. But the data rarely behaves that way. When reports don’t match expectations, credibility can wear off, and it is not because the analysis is wrong, but because uncertainty isn’t communicated.…
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Google Tests AI Headlines, Rolls Out Spam Update – SEO Pulse
Welcome to the week’s Pulse: updates affect how your headlines appear in Search, how spam enforcement played out, and how AI content gets labeled. Here’s what matters for you and your work. Google Tests AI-Generated Headline Rewrites In Search Google confirmed that it’s testing AI-generated headline rewrites in traditional search results. The test uses language similar to what Google used…
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