Social Media & ADS
Learn how to leverage social media platforms to boost your brand, drive traffic, and support your SEO efforts. This section shares tips, strategies, and growth hacks to help you build engagement, reach a wider audience, and turn followers into loyal visitors.
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Building An In-House PPC Team: Why A Hybrid Model May Protect Your Ad Spend
AI and automation in ad platforms are well established. Google Ads and Microsoft Advertising are heavily invested in automated features, and the technical barrier to entry has never been lower. However, that accessibility comes with a tradeoff. Two common challenges surface when bringing a PPC team in-house: Campaigns are easier to launch than they are to explain and analyze. Machine-driven…
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Google Gemini Sends More Traffic To Sites Than Perplexity
Google Gemini more than doubled its referral traffic to websites between November and January, according to SE Ranking data from more than 101,000 sites with Google Analytics installed. The increase started in December, shortly after Google began rolling out Gemini 3 across its products. SE Ranking measured a 51% increase in December and a 42% increase in January, for a…
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Google Adds Scenario Planner, Performance Max Updates, And Veo – PPC Pulse
Welcome to this week’s PPC Pulse. This week’s updates focus on Performance Max visibility improvements, new budget planning tools in Google Analytics, and generative video now built directly into Google Ads. Here’s what was announced this week and why they matter for your campaigns. Google Adds More Visibility and Control To Performance Max Google rolled out several updates to Performance…
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Google Adds New Performance Max Controls And Reporting Features
Google has announced a new set of updates to its Performance Max campaign type, focused on two areas advertisers have consistently asked for: more control over who campaigns prioritize, and better visibility into where budget is going. The updates include first-party audience exclusions, budget reporting, expanded audience reporting, and placement reporting segmented by network. Read on for more updates and…
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